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nobilia UK appoints Ntola Obazee to drive premium market growth strategy

nobilia UK has appointed Ntola Obazee as Group Marketing Director, signalling a strategic move to strengthen its position within the premium kitchen and interiors market.

In her new role, Obazee will oversee brand and marketing strategy across the Group's UK portfolio, including Kutchenhaus, nobilia UK, nobilia Projects, independent partners and KUBE Kitchens. The appointment reflects the company's ambition to enhance brand presence and accelerate growth across multiple channels.

© nobilia

Obazee brings extensive international experience across premium fashion, lifestyle and hospitality sectors, having held senior roles in the UK, Germany, China and the USA. Her background combines brand strategy, digital innovation and commercial marketing, with a focus on delivering elevated, design-led customer experiences.

nobilia UK stated that her expertise will support the Group's next phase of development, with a particular emphasis on strengthening brand desirability, improving digital performance and supporting its nationwide network of franchise partners.

Commenting on her appointment, Obazee said: "nobilia is a brand defined by craftsmanship, precision and design excellence. The opportunity to amplify this story in the UK market — and to work alongside exceptional franchise partners, is incredibly exciting. I'm looking forward to building on the Group's strong foundations and shaping a new era of growth."

Sean Ford, Managing Director of nobilia UK, added: "Beyond her impressive experience, Ntola brings an energy and clarity of vision that will inspire our teams and partners. We're delighted to welcome her to the SLT and look forward to the impact she will make across the Group."

Headquartered in Verl, Germany, nobilia is Europe's largest kitchen manufacturer, with a heritage dating back to 1945. The company continues to expand its international footprint, and the appointment underscores its commitment to delivering high-quality design, service and brand experience across the UK market.

With Obazee's leadership, nobilia UK aims to further align its marketing strategy with evolving consumer expectations, reinforcing its position within the competitive European kitchen and interiors sector.

More information:
nobilia UK
[email protected]
www.nobilia.de

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