Giorgetti is marking Milan Design Week 2026 with a city-wide programme that uses heritage, craftsmanship and contemporary partnerships to celebrate the brand's 128-year history.
Rather than focusing on a single showroom launch, the company has spread its presence across multiple Milan venues, positioning the city itself as a stage for its evolving identity.
© Giorgetti
Heritage as living matter
The 2026 collection centres on continuity rather than nostalgia. Giorgetti says the range draws from its archives, manufacturing expertise and long-standing design language while reinterpreting them for current lifestyles.
CEO Giovanni del Vecchio described the collection as a statement of balance between memory and transformation, where beauty, functionality and material research remain inseparable.
Key collaborations
The new programme includes returning and expanded partnerships:
- HBA contributes projects focused on material precision and craftsmanship.
- Carlo Colombo revisits a historic Giorgetti icon through the Tribute to Icons initiative.
- Outin.Design introduces a collection inspired by ancient rituals and materials, updated for contemporary personalisation.
- Maserati continues its collaboration with the second Giorgetti Maserati Edition Collection.
© Giorgetti
Four places, one vision
Giorgetti's Design Week presence unfolds across four locations:
Giorgetti Spiga – The Place
The flagship showroom has been refreshed under creative director Giancarlo Bosio, including its well-known staircase.
Teatro Manzoni
Hosts Beyond the Mirrors: an Icon on Stage, an immersive installation inviting slower, more reflective engagement with design.
Salone del Mobile.Milano 2026 – Maserati Lounge
Displays selected Giorgetti Maserati Edition pieces alongside the Maserati Grecale Giorgetti Edition.
Almini Boutique
Features Giorgetti Atmosphere accessories in dialogue with Italian luxury footwear.
© Giorgetti
In a week often dominated by novelty, Giorgetti is making a case for longevity, identity and cultural continuity. By extending beyond the showroom and into theatres, boutiques and automotive collaborations, the brand presents luxury furniture not just as product, but as part of a broader Milanese lifestyle narrative.
More information:
Giorgetti
[email protected]
www.giorgettimeda.com
