Italian tableware and gift specialist EGAN is strengthening its position in the licensed homeware sector with a series of new collections developed alongside major entertainment partners including The Walt Disney Company and Warner Bros.
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Based in Pollenza, among the green hills of the Marche region in Italy, EGAN specialises in porcelain and ceramic tableware, kitchen accessories and giftware. The company says more than twenty years of experience have helped shape a recognisable identity built on colour, form and contemporary styling.
'Our products reflect twenty-five years of experience in combining shapes and colours to create a distinctive and recognisable EGAN style,' the company states. 'Each piece is developed with a strong focus on design, detail and visual balance.'
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EGAN exports across Europe, the Middle East, South America and GCC markets, supported by long-standing licensing relationships with global names including Disney, Marvel and Warner Bros. The company was also awarded Best European Licensee by Disney in 2011.
For Spring 2026, EGAN introduced its first Disney collection dedicated to tableware and kitchenware, inspired by Mickey Mouse and Minnie Mouse. Created with a softer palette and aimed at adult consumers, the range includes mugs, plates, jars and decorative containers, alongside first-time categories such as oil and vinegar sets, utensil holders and cachepots.
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'Each piece is conceived not only as a functional object, but as a small expression of joy,' the company says, 'capable of turning simple occasions into meaningful experiences.'
Later this summer, EGAN will launch a new collection marking the 100th anniversary of Winnie the Pooh. Designed for an adult audience, the assortment combines tableware and decorative home accessories inspired by nature, friendship and nostalgic storytelling.
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'Pooh and his friends become part of everyday moments filled with warmth and kindness,' EGAN explains. The range includes mugs, bowls, plates, biscuit jars, clocks, photo frames and decorative tiles.
In partnership with Warner Bros. Discovery, the company is also introducing a new Harry Potter and the Philosopher's Stone anniversary collection for 2026, celebrating 25 years since the first film release. Built around the "Expecto Patronum" theme, the launch will complement EGAN's existing Hogwarts Houses range.
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Photos courtesy of EGAN.
The latest launches reflect broader demand for character-led products that combine emotional appeal with practical use. Rather than focusing solely on children's markets, EGAN is targeting adults seeking design-driven products with nostalgic value.
With recent appearances at Milano HOME and Ambiente, the company continues to expand its international visibility while reinforcing its position in branded tabletop and gifting.
More information:
© EGAN
EGAN
www.egan.it
Italy
