The European furniture industry increasingly relies on collaboration between brands and specialised manufacturing partners. As retailers and designers develop distinctive collections for competitive markets, the ability to translate ideas into reliable production has become a crucial link in the supply chain. For Slovak manufacturer Kroslak, private label development is central to its strategy.
Working almost exclusively with business partners across Europe, the company supports brands that want tailored furniture collections while relying on a manufacturing partner for development, engineering, and production. Over time, the company built partnerships with large furniture chains in German and Dutch-speaking markets before expanding its client base.
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From left to right: Amro Nogdalla, František Kroslak, Samuel Kroslak
Turning ideas into products
Amro Nogdalla, co-owner of Kroslak, explains that the development process often begins from different starting points.
'Some customers come to us with a complete idea in their head, and we sit together to turn it into reality,' he says. 'Others bring a photo and say, "This is what I want," and we start from there.'
From that stage, Kroslak's team guides clients through development steps. 'We source materials, produce technical documentation, and create 3D models that architects or designers can use,' Amro continues. 'In the end, we transform the idea into something that can actually be manufactured.'
The development team works closely with production, allowing prototypes and adjustments to move quickly between design and manufacturing. According to Samuel Kroslak, co owner of Kroslak, this proximity balances creativity with manufacturability.
'We used to have the development team separated from production,' Samuel says. 'Now, they are right in the middle of it. They see what's happening every day and work directly with the production technologies. That makes the whole process faster and smoother.'
Amro adds, 'If we develop a product that uses more of the technologies we have under one roof, it's much better positioned for the customer. We can combine metal, upholstery and moulded foam without splitting production between several companies.'
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Advantage of integrated manufacturing
A key element of the company's approach is the integration of several production technologies under one roof. This allows Kroslak to mix materials and processes when developing furniture for brand partners.
'When a product is split between two or three suppliers, time is lost and costs rise,' Amro explains. 'If we can handle the complete package, the process becomes far more efficient.'
This integration extends across metalwork, upholstery and injected foam production, which now supports office and public space furniture. 'Having these three divisions together gives us flexibility,' Samuel says. 'We can customise materials, adjust quality to client needs, and manage complex projects in a way many other manufacturers can't.'
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Collaboration with designers
Many projects involve external designers hired by brand partners, requiring close communication during development.
'Designers are essential, but sometimes they focus mainly on the visual side of the product,' Amro notes. 'When we are involved early, we can exchange ideas and make sure the construction works properly as well.'
Samuel emphasises that early collaboration prevents costly adjustments later. 'If we take part from the beginning, it usually goes much more smoothly. It's always better when we can contribute to construction and feasibility, rather than just producing a finished design.'
Building partnerships for the long term
Kroslak focuses on private label manufacturing for furniture brands across Europe, specialising in complex programmes with highly customisable comfort options and dimensions on a commission basis. 'We want to be a white label producer for brands looking for a full-service partner,' Amro says. 'They handle branding and sales, and we take care of development, production, and logistics.'
For Samuel, this partnership model reflects the company's philosophy. 'Our customers often bring a lot of knowledge and experience themselves,' he says. 'When we combine their ideas with our production capabilities, we can create products that perform well in the market.'
The company exports 90% of its production capacity to Germany, Benelux, France, Switzerland, and Austria, with additional shipments to Denmark and occasional exports to South Korea and Japan. The remaining 10% serves the Slovak and Czech markets. Kroslak has delivered more than two million sofa elements over 35 years across European markets. 'That scale, combined with our production of 50,000 square metres and a team of 120 people, gives clients confidence in our reliability,' Samuel adds.
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More information:
Kroslak
Nitrianska Blatnica 5,
956 05 Nitrianska Blatnica
[email protected]
[email protected]
www.kroslak.sk
+421 918 906 694
Slovakia
