© Englander
Englander is reinforcing its long-standing leadership in latex sleep technology with the launch of the Dreamer Luxe Latex Collection, debuting at the Winter Las Vegas Market from January 25–29, 2026.
Building on a heritage that dates back more than 75 years, when Englander partnered with Goodyear Tire & Rubber Co. to become one of the first mattress brands to introduce latex beds, the company is once again leaning into its expertise to meet renewed market demand for premium latex sleep solutions.
The Dreamer Luxe Collection is available in two models, Dreamer Luxe and Dreamer Luxe Plush. Both feature multiple layers of high-quality latex combined with specialty foams engineered to deliver pressure relief, durability and a refined sleep experience. The Luxe model includes two inches of latex, while the Plush version elevates comfort further with three inches, offering a more enveloping feel. A distinctive dark navy blue border completes the premium aesthetic.
'We see a clear opening in the market for a quality latex mattress that is competitively priced,' said Lou Paige, president and chief executive officer of Englander. 'By leaning into our brand heritage and decades of experience with latex, we are delivering a compelling product that helps retailers achieve higher average tickets and stronger margins while giving consumers the comfort and longevity they are looking for.'
The launch underscores Englander's continued commitment to latex as a cornerstone category, while responding to growing consumer interest in natural, resilient materials that support long-term wellness and sleep performance.
Retailers and buyers can preview the Dreamer Luxe Collection at the Englander showroom during the Winter Las Vegas Market, Space C 1596.
Founded in 1894, Englander is one of the most established names in the mattress industry, with 14 manufacturing facilities across the United States. The company remains dedicated to crafting mattresses that balance comfort, durability and innovation, while supporting independent retailers with strong product differentiation.
Availability note: The Dreamer Luxe Latex Collection is currently available exclusively in the United States.
Englander is actively seeking retail and distribution partners across Europe and welcomes inquiries from dealers interested in bringing Englander mattresses to the European market.
More information:
Englander
[email protected]
www.englander.com
+1 888-909-0551
United States of America
