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Kitchen supplier Howdens entres into the fitted bedroom market

Kitchen supplier Howdens has ventured into the realm of fitted bedrooms. The company has unveiled five distinct ranges featuring a variety of finishes, each boasting a robust 25-year cabinet warranty. With a commitment to accessibility, all 800 Howdens branches will stock these bedroom collections, complemented by an expanded planning and design service.

Photo: Howdens.

Ady Heaton, Howdens' head of design, expressed enthusiasm about the expansion, stating, 'We are thrilled to introduce fitted bedrooms to our product ranges, bringing Howdens' quality and expertise in kitchens into a new area within the home, and providing our trade customers with even more options to grow their offering to meet their clients' needs.'

Heaton emphasised the strategic significance of this addition, noting that it empowers trade customers to broaden their scope beyond kitchen projects, offering clients a diverse array of bedroom designs readily available from local stock.

Howdens' foray into the fitted bedroom market reflects a proactive response to evolving consumer preferences and industry trends, positioning the company to capitalize on new opportunities for growth and differentiation in the competitive home furnishings sector.

About Howdens
Howdens was established in 1995 to provide trade customers with kitchens, joinery, and hardware products, which are available from local stock at depots across the UK, France, and Belgium. Starting with just 14 depots, there are now more than 800 locations supporting the trade achieve exceptional results for their customers.

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