B&B Italia marked its return to Salone del Mobile.Milano 2026 after 25 years with a renewed exhibition concept centred on experimentation, heritage and contemporary design innovation.
© B&B Italia
The brand presented a series of new collections, collaborations and reissues involving designers including Ronan Bouroullec, Jasper Morrison, Antonio Citterio, Vincent Van Duysen and Michael Anastassiades.
Among the highlights were the re-edition of Nena by Richard Sapper and a limited-edition version of Catilina by Luigi Caccia Dominioni.
The exhibition space itself was designed by Formafantasma, which moved away from traditional showroom presentation formats to place emphasis on the design process, materials and construction methods behind each product.
© B&B Italia
According to the company, the installation was conceived as an architectural environment where each piece functioned as an independent project rather than part of a conventional retail display.
B&B Italia described the return to the fair as both symbolic and strategic, reinforcing its ambition to balance contemporary innovation with its longstanding culture of research, experimentation and Italian design heritage.
Source: LinkedIn.
