A new barometer by L'ObSoCo for BforBank highlights a significant shift in how French consumers view their finances, with savings increasingly overtaking purchasing power as the primary concern.
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Despite some easing of financial constraints, overall financial well-being has declined, accompanied by rising stress levels. The study shows that expectations are changing, with more people prioritising long-term security over immediate consumption. The proportion of respondents linking financial well-being to the ability to save monthly has risen to 44%, up from 38% a year ago.
However, a clear gap remains between aspiration and reality. While 82% of respondents believe saving is essential, only 46% report being able to do so. On average, individuals estimate they need to save €466 per month to feel financially secure, yet those who manage to save set aside just €170.
The findings reflect a broader climate of uncertainty, shaped by geopolitical and domestic economic pressures, which is making it harder for households to plan ahead. Concerns about the future are growing, with 43% expecting their financial situation to deteriorate.
When asked how to improve savings capacity, respondents pointed primarily to structural factors such as higher income, reduced fixed costs and greater price stability. Financial tools and investment products were seen as less influential, suggesting limited engagement with more complex financial solutions.
The study also reveals a growing expectation for support, with nearly half of respondents now viewing their bank as a partner in managing finances—an increase of 16 percentage points year-on-year.
Source: www.meuble-info.fr
