Seletti has transformed its flagship store in Milan into an immersive construction-inspired installation for Milan Design Week 2026, unveiling its new Tools collection alongside a series of 2026 product launches.
© Seletti
Located at Corso Garibaldi 117, the showroom has been reimagined through the Building Design LTD. installation, developed in collaboration with Eternoo. The concept draws on the visual language of construction sites and hardware stores, reinterpreted through the brand's characteristically ironic and experimental approach.
At the centre of the installation is the Tools capsule collection, created by Seletti and Eternoo. Traditional work tools including hammers, wheelbarrows, trowels and shovels have been redesigned with metallic gold finishes and brightly coloured handles, turning utility objects into decorative design pieces.
The store also presents a surreal pink display dedicated to the 20th anniversary of the Estetico Quotidiano collection, originally designed by SELAB and Alessandro Zambelli. For the anniversary edition, artist Marcantonio has added golden drips to the collection's recognisable forms inspired by disposable tableware.
Further new releases include the Bosco Lamp by Marcantonio, described as a sculptural lighting piece inspired by the atmosphere of a forest, and Kintsugi Heads, two porcelain head-shaped vases extending the existing Kintsugi collection.
© Seletti | Antinori
Antonio Aricò introduces a bougainvillea pink version of Magna Graecia, while Giampiero Romanò and Andrea Ghisalberti expand the Reflecting Mirrors series with Fairy Tale Mirror. Uto Balmoral also presents The Liar Lamp, where light emerges from an elongated nose.
Seletti is additionally debuting Ciao da Milano, a collaboration with young artist Luigi Pensa that reinterprets the postcard in granite form.
The flagship store will also feature previews first shown at Maison&Objet 2026, including the BIC Lamp by Mario Paroli and the Toiletpaper Pets collection.
More information:
Seletti
[email protected]
www.seletti.it
