Preparations for spoga+gafa are continuing ahead of the upcoming edition, with organisers using the April issue of its greensight journal to spotlight current themes shaping the green and garden industry.
© spoga+gafa
A key focus is the fair's new Outdoor Adventure theme area, where a customised campervan will be presented as an immersive meeting place. Organisers visited Janni and Paul from deinraus.de, who are currently converting the vehicle exclusively for the show. Set within an inspirational environment, the campervan is intended to provide visitors with practical ideas for product ranges and point-of-sale concepts linked to outdoor living and camping trends.
The feature forms part of the publication's greensight talks section, which examines how experiential retail concepts can support modern merchandising strategies. According to the organisers, the campervan installation will serve as the centrepiece of the new themed area and offer fresh approaches to engaging consumers.
The latest journal also explores sustainability developments in garden products through its greensight trends coverage. It highlights how recycling and upcycling are creating new possibilities for circular design, with reused materials being transformed into weather-resistant outdoor products. The publication notes that such products can combine environmental considerations with distinctive design.
Alongside retail and sustainability themes, labour shortages remain a central concern for the sector. In its greensight business section, the journal identifies the shortage of skilled workers as one of the greatest challenges facing the green industry. The German Garden Industry Association (IVG) and other experts are calling for targeted measures and a renewed strategic direction to address future workforce needs.
Claudia Maurer, Director of spoga+gafa, said preparations for the event are in full swing and expressed confidence that the latest issue offers valuable insights for readers.
The April edition of the greensight journal positions the upcoming fair as a platform for addressing commercial innovation, sustainability and labour market pressures across the international garden sector.
More information:
spoga+gafa
www.spogagafa.com
