M.O.W. 2026 will return from 20 to 24 September 2026, with organisers reinforcing the event's identity as a commerce-driven platform focused on direct deals, efficient buying and measurable business results.
Held at Messezentrum Bad Salzuflen, the fair says it is differentiating itself in an evolving exhibition landscape by prioritising trade over lifestyle concepts or sourcing showcases.
© M.O.W.
Business over spectacle
Organisers describe M.O.W. as a marketplace rather than a stage, emphasising personal interaction between retailers, suppliers and senior decision-makers. The fair's model centres on practical product ranges, order-writing and long-term partnerships rather than experiential event formats.
That positioning is likely to resonate with furniture retailers facing margin pressure, cautious consumer demand and continued supply chain volatility, where efficiency and commercial certainty remain priorities.
Broad market coverage
M.O.W. says it offers one of Europe's most comprehensive furniture assortments, covering conventional retail, e-commerce, bricks-and-mortar chains and multichannel operators. The show spans all price points, product categories and living spaces, giving buyers a concentrated overview ahead of the autumn/winter selling season.
The 2026 edition will feature exhibitors from Germany alongside companies from Poland, Portugal, Spain, Scandinavia, Turkey, the Baltic states, Asia and North Africa.
Outdoor category expansion
A new dedicated concept, M.O.W. Olé, will spotlight outdoor living and garden furniture. The initiative is designed to attract not only furniture retailers, but also garden centres, contract furnishers and project buyers seeking exterior solutions.
Participating names are expected to include Hartman, Zebra, Niehoff Outdoor and others.
Why it matters for the European furniture sector
As many European retailers continue to rebalance stock levels and sharpen value propositions, trade fairs that facilitate quick decision-making and reliable supplier connections are gaining renewed importance. M.O.W.'s emphasis on accessible pricing, broad sourcing and low-friction attendance could make it especially relevant for volume retailers and omnichannel operators in 2026.
M.O.W. highlights:
- 17 halls across 85,000 sqm
- Around 60% international exhibitors from 40+ countries
- More than 40% international professional visitors from 60+ nations
- Free admission, parking, Wi-Fi and catering
- Trade visitors only
More information:
M.O.W.
www.mow.de
