Home furnishings retailer Dunelm has finalised the rebranding of all 13 former Home Focus at Hickeys stores across Ireland, marking the official rollout of the Dunelm brand in the country.
© Shawn Williams | Dreamstime
The rebranded stores are located in Carrickmines, Santry, Cork, Galway, Limerick, Tallaght, Blanchardstown, Northside, Kilkenny, Wexford, Tralee, Waterford and Dun Laoghaire. This follows Dunelm's acquisition of the Home Focus business in November 2024.
As part of the transformation, six of the stores underwent a complete refit to align with Dunelm's UK store format. The retailer has also broadened its Irish product range to include Cushions, Bedding, Bathroom, Rugs and Made-to-Measure window treatments, aiming to deliver a wider home offering to local customers.
Ben Osborn, General Manager for Ireland at Dunelm, said the milestone represented an exciting new chapter for the brand: 'We're proud to bring the full Dunelm experience to Ireland. This rebrand is about giving customers more of what they love – great quality, great value, and even more choice for every room in the home.'
Osborn added that staff were 'delighted to be part of the Dunelm family' and eager to welcome customers into the refreshed stores.
Source: www.bigfurnituregroup.com
