AvivA is intensifying its strategic transformation as competition rises in a gradually recovering French kitchen market.
The company reported revenue of €156 million for 2025, supported by a network of 108 stores and the sale of 20,000 kitchens, with an average ticket of €6,600 excluding installation and delivery. Average turnover per store reached €1.7 million, while total customer visits stood at 46,400. The wider French kitchen market returned to modest growth of around 2% in 2025, reaching approximately €3.8 billion, despite continued pressure from a slow housing market and delayed renovation projects.
© AVIVA
To strengthen its positioning, AvivA rolled out a new brand platform, including a refreshed logo, updated tagline and advertising campaign. The group also introduced a new store concept in both compact and larger formats, integrating virtual reality tools to enhance the in-store experience.
Product diversification has been a central focus, with the brand expanding beyond kitchens into full-home solutions, including storage, bathrooms and utility spaces. Its offering is now structured across three ranges, alongside enhanced financing options and a growing B2B activity targeting real estate projects.
For 2026, AvivA plans to reinforce its marketing strategy through digital channels, radio and connected TV, while launching a redesigned website aimed at simplifying the customer journey. The group is also preparing its first international expansion, with new stores planned in Benin and Morocco as it seeks growth beyond the domestic market.
Source: www.meuble-info.fr
