In the pursuit of helping everyone to better sleep, SOVA is further investing with an exclusive collaboration with Mattsons Beds. The partnership adds long experience in craftsmanship and the use of natural materials. As a first step, the new range will be rolled out in 11 of the chain's stores starting in May.
"The breadth of our range is important to be able to meet our customers' wishes regarding feelings, comfort, and quality. By uniting our strengths, we can offer our customers the absolute best in sleep comfort." says Johan Forssman, CEO of SOVA.
"SOVA stores' strong presence and commitment to quality reflect our own values. Becoming exclusive retailers through SOVA is an exciting next step for us." says Oscar Mattson, CEO of Mattsons Beds.
Bed experts since 1989. SOVA is Sweden's largest retail chain for quality beds and accessories. SOVA employs 150 people in Sweden with 20 stores in Stockholm, Gothenburg, and Skåne. The business is led from the headquarters in Malmö. SOVA is part of Tempur Sealy International, the world's largest mattress manufacturer.
Handmade beds manufactured in Falkenberg since 1851. With a heritage deeply rooted in tradition, Mattsons Beds has been manufacturing beds from natural materials for generations and are selling their premium beds in more than 18 countries. By using Swedish steel, slow-growing pine, linen, and cotton from open fields, wool, and horsehair from free-roaming horses and sheep, we create beds that are intended to last for many, many years.
For more information:
SOVA - Mattsons Beds
Johan Forssman, CEO SOVA, [email protected]
Oscar Mattson, CEO Mattsons Beds, [email protected]