TRENDS UP WEST 2026 is set to return to Areal Böhler from 27 to 29 June, positioning itself as the first major ordering event for the second half of the year with expanded scale, a sharpened profile and renewed brand presentation.
Now entering its eighth edition, the event will once again make Düsseldorf a key summer meeting point for the interiors and lifestyle sectors. Organisers expect more than 300 exhibitors and over 450 brands to participate, with exhibitor numbers forecast to rise by between five and ten percent compared with last year.
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The fair continues to target retailers, buyers and trade professionals seeking new products, strategic assortment planning and fresh inspiration ahead of the autumn and winter selling season.
Among the confirmed exhibitors are Asa Selection, Brainstream, Cawö, Gefu, Gift Company, Mepal, Pad, Reisenthel and Troika.
For 2026, the organisers have introduced a new identity under the claim "Home of beautiful business", designed to more clearly communicate the event's focus on product discovery, premium brands and direct exchange between manufacturers and retailers.
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"TRENDS UP WEST has always been a meeting point for a community that wants to move the business forward together. That is part of its DNA and will continue to drive its future development," said Willo Blome on behalf of the founding trio alongside Florian Burghard and Marco Hübecker.
Beyond product sourcing, the event continues to emphasise visitor experience through an all-inclusive format covering admission, coffee specialities, snacks and parking at no additional charge.
Organisers said advance sales are already running significantly ahead of last year's level, signalling strong market interest. Early bird tickets are priced at €10 until 31 May, before increasing to the regular €20 rate.
With a growing exhibitor base and clear positioning, TRENDS UP WEST aims to strengthen its role as a boutique-style ordering platform for the European home and lifestyle trade.
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More information:
TRENDS UP WEST
[email protected]
www.trendsupwest.com
