Swedish furniture company Feel Design AB is set to strengthen its international expansion strategy with participation in the MESSE C Furniture Fair 2026 in Fredericia, Denmark, positioning the event as a key entry point into the Danish market.
© Feel Design
Founded in 2010, the company develops and produces indoor furniture for both retail and contract sectors, including hospitality environments such as hotels and restaurants. Its portfolio focuses on dining and storage solutions, combining wood-based materials with elements such as metal and stone.
While Feel Design already has an established presence in Sweden, Norway and North America, it has yet to build direct partnerships in Denmark. According to CEO Filip Alricsson, the fair represents an opportunity to engage with potential collaborators and assess market fit.
The company operates with a dual product strategy, offering both a standardised collection and customised solutions developed for specific clients. These bespoke products are often created for retail chains or distributors and can be sold under private labels.
At the Fredericia fair, Feel Design will present a mix of existing models, updated designs and new product introductions. The showcase will include chairs, dining tables, coffee tables and storage furniture, reflecting the brand's emphasis on functional, Nordic-inspired design.
The Danish market is viewed as a natural extension of the company's current footprint, with its design language aligning closely with regional preferences for light, minimal and material-driven interiors. Previous participation in the fair facilitated initial connections with Danish and international visitors, encouraging further investment in the platform.
By returning to MESSE C Furniture Fair, Feel Design aims to establish new partnerships with retailers, online platforms and design-focused stores, while strengthening its visibility within the broader Scandinavian market.
More information:
Feel Design AB
[email protected]
www.feeldesign.se
