The clean beauty trend is gaining momentum in personal care, with a growing number of consumers prioritising natural, sustainable products free from chemicals and microplastics. Dermatologists have observed increased awareness, particularly among Gen Z and Millennials, regarding the ingredients in skincare and hygiene products, including those used in intimate areas.
As the skin in the intimate zone is particularly thin and has few sebaceous glands, it is more prone to irritation and requires extra care. Experts recommend avoiding fragrance, soapy, or chemical-based products, including certain recycled or printed toilet paper. Instead, gentle cleansing with pure water is advised to maintain skin health and prevent imbalances in pH levels.
This shift has driven interest in water-based cleaning solutions, such as shower toilets. Products like the AquaClean Mera by Geberit offer a hygienic and customisable experience, using a warm water jet with adjustable temperature, pressure, and positioning. Some models also include an integrated hairdryer, offering a completely hands-free and gentle cleaning method.
Despite its benefits, water-based cleansing is still underutilised. A 2020 Forsa survey commissioned by Geberit revealed that 89% of Germans still rely on conventional toilet paper, while only 12% use water for intimate hygiene. Dermatologists continue to warn against 'over-cleaning', which often leads to irritation, and advocate for fresh water as a safe and effective alternative.
Clean beauty is extending beyond skincare into bathroom routines, reinforcing a broader movement towards natural living and mindful consumption. This trend reflects a growing public desire for health-conscious and eco-friendly solutions in everyday hygiene.
Source: www.shots.media