Spanish bathroom specialist Roca is presenting a design-led vision of the contemporary bathroom during Milan Design Week with Mediterranean Rituals, an immersive pavilion that explores how architecture, materials and technology shape everyday routines.
© Enric Badrinas
Roca Mediterranean Rituals.
Designed by Barcelona-based architecture studio Mesura, the installation draws inspiration from Mediterranean living, where thresholds, transitions and shared spaces define the experience of the home. Through a sequence of interconnected rooms, visitors move through spaces where light, proportion and texture frame Roca's latest collections.
'The bathroom is one of the most technically complex spaces in the home,' says Marc Viardot, Marketing and Design Director at Roca Group. 'It requires the integration of product design, installation systems and advanced technologies, increasingly connected, in order to function as a coherent whole.'
A central staircase acts as the architectural focal point of the stand, referencing the fluid relationship between interior and exterior environments often associated with Mediterranean architecture. Within this spatial concept, products are presented not as isolated objects, but as part of a continuous domestic narrative.
Among the launches is the redesigned Meridian collection by Altherr Désile Park, which combines soft curves and geometric precision across ceramics, furniture and metal finishes. The result is a complete bathroom solution aimed at bringing warmth and clarity to modern interiors.
© Enric Badrinas
Roca is also showcasing In-Wash Vorea, the latest addition to its smart toilet portfolio. Recently recognised with both Red Dot and iF Design awards, the model integrates washing and drying functions within a discreet form that maintains the familiar appearance of a conventional toilet.
Also on display is Avant, a new toilet concept featuring an integrated cistern and electricity-free flushing mechanism based on the Venturi effect. Designed to simplify installation and optimise space, the system reflects growing demand for compact and efficient bathroom solutions.
For furniture, Roca introduces Verso, a modular programme allowing multiple configurations through a system of base units, storage modules and countertops. The company says the range is intended to respond to varying lifestyles and spatial requirements while maintaining visual consistency.
© Enric Badrinas
The exhibition also highlights Roca's continued collaboration with the Ohtake family through the Ohtake range, where soft geometries and fluid silhouettes translate architectural language into washbasins and bathtubs.
'Our presentation reflects this integrated approach,' Viardot adds, 'showing how architecture and design can frame and enhance the experience of the bathroom.'
Beyond the Salone grounds, Roca is participating in multiple Fuorisalone installations across Milan, reinforcing a broader message: the bathroom is no longer viewed solely as a functional room, but as an essential space for wellbeing, comfort and daily ritual.
More information:
Roca
www.roca.com
Barcelona
