Haier Europe today announced the appointment of Diego Perrone as the new Managing Director for the UK and Ireland.
In his new role, Perrone will be responsible for expanding Haier Europe's leadership in the UK and Irish markets, driving profitability, and promoting business growth.
Photo: Haier Europe.
He joined Haier Europe in 2022 as Head of Cooling, where he was accountable for product leadership and overseeing the company's business in the refrigeration segment.
Perrone has extensive international experience in strategy and marketing across multiple industries, including industrial goods, telco, and media, combined with a deep knowledge of the white goods industry.
Diego Perrone commented, 'I am delighted to be joining Haier UK & Ireland, and I am excited about the opportunity to bring our vision to life as the first consumer choice for smart home solutions. I am also eager to continue the outstanding work of the team in driving profitable business growth and ensuring the long-term success of Haier Europe.'
Diego Perrone replaces Neil Tunstall, who was recently appointed CEO of Haier Europe.
The change will take effect on October 1, 2024. To guarantee business continuity and maintain focus on executing Haier Europe's ambitious business agenda in the Cooling segment, Perrone will continue as Head of Cooling until a successor is appointed.
He will report to Francesco di Valentin, Chief Business Officer of Haier Europe, and will be an integral part of the Haier Europe Commercial Leadership Team.
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More information:
Haier Europe
www.corporate.haier-europe.com