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French SoCoo'c aims to open 20 new stores this year

Despite the challenges forecasted for 2024, the French retail brand SoCoo'c developed by the Fournier Group is setting its sights on the launch of an additional 20 stores over the next ten months. With an established network, the focus is now on targeting mid-sized cities to establish a closer connection with its clientele. The company's leadership believes there are still over 80 opportunities for expansion across France.

In a kitchen market that experienced a significant downturn in 2023, with a 6.9% decline according to the latest figures from the IPEA (Institute of Prospective Studies and Furniture), the brand developed by the Fournier Group (Mobalpa, Perene, Hygena) asserts that it has not slowed down. It claims to have had "a record year in terms of store openings" and aims to "continue this momentum in 2024."

Photo: SoCoo'c

In 2023,16 new stores opened their doors across France. Now, the brand is continuing their plans to consolidate its strategic positions in the landscape of French kitchen designers.

Named "Best Brand 2024" in the Capital magazine ranking (a survey on in-store service quality conducted in partnership with the Statista institute among 20,000 consumers), SoCoo'c evidently has no intention of slowing down in the coming months. Its communicators even state that it intends to continue its momentum from 2023 and aims to open 20 new stores. This was mentioned by Meuble Info.


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