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Chocolate brown is set to be the dominant interior colour for 2024

Colour specialist Nicole Gibbons, from the New York based paint company Clare, has set out the colour predictions for 2024.

'At Clare we take a data-driven approach to analysing and predicting colour trends, analysing year-over-year changes in sales volume as well as looking at customer behaviour data such as website page views, swatch sales, social media engagement, and customer feedback to inform shifts in colour trends and popularity,' explains Nicole Gibbons, Founder and CEO at Clare to Homes & Gardens.

Photo: Clare.

Brown is set to be a dominant colour in the new year. This shift is considered a novel approach to decorating with neutrals, replacing traditional creams or whites. According to Nicole, a notable increase in brown paint sales, nearly doubling year-over-year, was observed in 2023.

Styling rooms with shades of brown is praised for adding depth and interest to neutral palettes. Nicole recommends pairing brown paint colours like Coffee Date or Dirty Chai with off-whites, beiges, or even greens for a nature-inspired look. For a more feminine touch, soft warm pinks like Wing It or Meet Cute can be combined with brown tones.

The versatility of browns allows for various styling options, whether aiming for a soft and earthy scheme or a more sophisticated ambience. Nicole suggests incorporating natural wood tones for a relaxed and organic feel, while pairing brown shades with luxurious textiles like velvets or satins creates a rich and sophisticated vibe. Brown is particularly recommended for enveloping bedrooms in an all-over colour for a cosy and cocoon-like atmosphere, or for painting kitchen cabinetry and library bookshelves to introduce depth and sophistication.

Source: Homes & Gardens

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