BRUS, a To Øl venue in the heart of Nørrebro, Copenhagen, is a brewpub that offers fresh beer straight from its brewery and contains a bar, a bottleshop, and a restaurant, all within an impressive 750m2 space. Established in 2015 and housed in a renovated iron foundry, BRUS is a lively spot for beer lovers and city explorers.
To Øl, founded in 2010 by Tore Gynther and a partner, has grown significantly under Tore's leadership, expanding internationally, and enhancing beer drinking experiences, with Christian Astorp leading marketing and BRUS as well as product development.
'Our aim was to blend Scandinavian aesthetics with an international flair. We sought durable furnishings that would elegantly serve both our dining and evening guests. The goal was to strike a balance where the design complements rather than overshadows our products. The building's history as a former railroad and car mechanic workshop influenced our choice. Its industrial past and size allowed us to choose bold, sculptural designs that harmonize with the space's architectural character', says Christian Astorp CMO at To Øl.
'For the outdoor area, practicality was key. We needed furniture that could withstand the Danish weather year-round, minimise maintenance, and handle heavy use. Choosing the Linear Steel Series over wood meant less maintenance while adding a certain warmth and depth to the ambience. Our focus was on ensuring durability and enhancing customer experience, rather than spending excessive time on upkeep.'
'Our colour palette of Grey, Dark Green, and Oak was inspired by a desire to harmonize with the building's architecture and pay homage to Copenhagen's heritage. The grey tones of the Linear Steel Side Chairs and Café Tables complement the building's light grey facade, creating a visually pleasing contrast, while the green Linear Steel Benches and Tables are a nod to the traditional Copenhagen Green seen on public benches for centuries.'
'Our goal is to create an informal yet quality-centric environment. This is reflected in our choice of furniture and decor, which ranges from custom carpentry to Muuto designs. These elements are chosen to emphasise approachability, ease, and functionality without compromising on quality. We want our customers to perceive the same quality in our furniture as they do in our beers. It's about offering an experience that is accessible yet thoughtfully crafted.'
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More information:
Muuto
www.muuto.com