Toppoint has started rolling out its shop-in-shop concept, specially developed for preferred and premium partners. The concept focuses on creating more experience in the showroom, with the aim of increasing sales and reducing consumer choice stress.
© Toppoint Curtain presentation in combination with the Toppoint Shop-in-Shop modules
High-quality products are presented within an atmospheric ambience, complemented by premium options. The set-up supports a relaxed advice process, with the specialist guiding the customer through a well-thought-out sales funnel. Stylish presentation modules and a targeted upselling strategy form the basis here.
The modular layout is designed for seamless integration into existing showrooms. Each product type, from luxury curtains to innovative blinds solutions, is given a clear and appropriate presentation. This makes the concept compatible with a variety of showroom layouts within the European interior industry.
According to Toppoint, the concept responds to a recognisable problem: the increasing choice stress among consumers. Window decoration is often combined with floor and wall finishes, which can make the offer complex and overwhelming. The multitude of fabrics, materials, colours and systems in some cases hampers the decision-making process and thus conversion.
© Toppoint Blinds presentation (left) and the modular Toppoint presentation units (right)
The Shop-in-Shop concept offers a solution for this with a clear and intuitive routing through the showroom. Customers are guided step-by-step from orientation to selection, supported by a clear and inspiring presentation. The focus is not on product sales, but on making solutions tangible and visual. This results in a calm sales process in which a higher order value is combined with a satisfied customer.
Contact your account manager or email [email protected]. We will be happy to make an appointment with you at De Woonindustrie in Nieuwegein and discuss the possibilities for your specific showroom situation. With a clear drawing, the Shop-in-Shop will be implemented in your existing showroom.
More information:
Toppoint
Edisonweg 27,
6101 XJ Echt
+31 (0)88 191 99 80
[email protected]
www.toppoint.eu
The Netherlands
