BSH Home Appliances Group generated turnover of €15.0bn in the 2025 financial year, demonstrating resilience in what the company described as a challenging global market environment.
Adjusted for exchange rate effects, sales declined 1.6% compared with 2024, while in local currency terms turnover rose 2.8%. The company reported growth across North America, Europe and Emerging Markets.
© BSH
Chief Executive Dr Matthias Metz said: "2025 was a year of important decisions for BSH. We asserted ourselves in the market and set the course for our competitiveness and future viability."
He added: "We have weathered difficult times well. It was a year with a lot of headwinds, but it showed that our roadmap for the future is working."
In North America, BSH increased turnover in local currency by more than 5%, supported by its luxury brands Gaggenau and Thermador, alongside growth in built-in refrigeration and gas hobs.
Europe recorded sales growth of 1.2%, with gains in Germany, the United Kingdom, Spain, the Netherlands and Italy. The built-in appliance segment rose 4%, helping reverse previous downward trends.
Emerging Markets, including Turkey, Eastern Europe, the Middle East, India and Africa, posted sales growth of 2.3%, or 24% in local currency. BSH also highlighted the opening of a new production facility in Cairo and confirmed that India will become a standalone reporting region from 2026.
Greater China was the only region to record a decline, with sales down 7.1%, reflecting ongoing market weakness.
Product-wise, growth was reported in cooking appliances, dishwashing and consumer products, while refrigeration and laundry care declined amid competitive pressures.
BSH increased research and development spending to €847m, equal to 5.6% of annual sales, while broader investments totalled €463m. Areas of focus included digitalisation, artificial intelligence, IT security, customer service and sales operations.
New product launches included what the company described as the world's first built-in vacuum and mop robot under the Bosch brand, as well as a steam drawer with full steam cooking under Bosch, Siemens and Neff.
Chief Financial Officer Dr Thorsten Lücke said: "We must strengthen our resilience and continue to make targeted investments in our future in order to ensure long-term success."
Looking ahead to 2026, BSH said markets are expected to remain volatile, but the group intends to continue investing while pursuing growth through innovation and strategic execution.
More information:
BSH
www.bsh-group.com
