Indian e-commerce exports have surpassed $20 billion, with nearly $7 billion achieved in 2025 alone, driven by a surge in sales from smaller towns and cities. The milestone comes despite new U.S. import tariffs imposed in August, which doubled duties on certain Indian goods in response to India's Russian oil purchases.
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Amazon reported that its Global Selling programme, launched in 2015, has enabled around 200,000 Indian small- and medium-sized enterprises to sell to customers in 18 international markets, including the U.S., Britain, Germany, Canada, and the United Arab Emirates. Srinidhi Kalvapudi, head of Amazon Global Selling India, noted that the company remains focused on "controllable inputs, not short-term trade headwinds," describing the export story as "structural, not cyclical."
Smaller manufacturing hubs such as Panipat, Bhadohi, Karur, and Erode have emerged as key contributors, with exports of health, beauty, home, apparel, and toys growing by more than 35% annually. Combined shipments from Panipat and Karur alone reached nearly $160 million in 2024, reflecting the growing importance of non-metro regions.
Looking ahead, Amazon has set a long-term export target of $80 billion by 2030, with continued support from India's 2023 trade policy and simplified e-commerce export rules expected to bolster growth.
Source: Reuters
