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At Milan Design Week 2024

LG aimed to solidify its position in the European built-in appliances market

LG Electronics makes a striking statement at Milan Design Week 2024, aiming to solidify its position in the European built-in appliances market. The emphasis throughout Milan Design Week was on culinary lifestyles and smart kitchen experiences through innovative solutions. Across various locations in Milan, visitors could engage in numerous demonstrations and visit showrooms to gain experience and inspiration for a 'smarter' indoor living.

At Salone del Mobile, LG showcased the Signature Kitchen Suite line, which has significantly expanded globally since its launch, including LG built-in appliances like the built-in oven with Gourmet AI™ technology and InstaView™ refrigerators. As part of its 'True To Food' philosophy, the importance of preserving the original value of food is highlighted. A selection of LG cooking solutions that can be integrated with the ThinQ™ app were on display.

In the Signature Kitchen Suite showroom, LG presented, under the theme of "The Art of Precision", the latest additions to its premium built-in range and the Design Capsule Collections.

Furthermore, LG Electronics, in collaboration with the Dutch lifestyle brand Moooi, presents the exhibition 'A Life Extraordinary' during Milan Design Week 2024. The joint showcase featured a combination of LG's innovative home appliances and Moooi's elegant designs, creating a sophisticated depiction of modern living.

The exhibition showcased a mix of stylish LG appliances, such as the PuriCare™ AeroFurniture, the InstaView™ with MoodUP™ refrigerator-freezer, the Styler™ clothing management system, and the Styler ShoeCase, complemented by Moooi's furniture pieces and interior accessories. Moooi's luxurious displays perfectly complement the stylish LG appliances, creating a harmonious whole for indoor living.

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LG Electronics

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