Ralph Lauren has unveiled a new furniture line, the 'Modern Driver Collection' at Milan Design Week. This collection, inspired by Lauren's lifelong passion for cars, features modern furnishings with clean lines and high-tech materials reminiscent of Formula 1 race cars.
Lauren's journey into home design began when he and his wife needed sheets and couldn't find ones that suited their taste, prompting him to create his own. Over the years, Lauren has expanded his home collections to reflect various themes and lifestyles, from safari to seaside to Bohemian. His homes, scattered across different locations, each reflect his eclectic tastes and personal inspirations, yet share a common thread of comfort and style. His desire is to create a lifestyle brand that embodies quality and personal style. Ultimately, he believes that a good home is defined by love, reflecting his philosophy of life and design.
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In an interview with Women's Wear Daily (WWS), he says, 'Most men love cars. It's the artistry. To me, it's the art, and the driving, and the activity of driving a sports car, which I always loved. I also have Jeeps. They all connect to the clothes. And the clothes connect to the cars.'
When it comes to choosing between iconic brands like Ferrari or Porsche, Lauren likens the decision-making process to appreciating art. He regards his cars as 'a curated collection of art pieces', emphasizing the vitality of driving them and believes it is not just about the car itself but about embodying a certain style, complemented by attire like a sleek leather jacket. This fusion of fashion and automotive culture applies not only to Ferraris, but also to other brands like Mercedes and Porsches, each representing a distinct identity and lifestyle.
Source: www.wwd.com