After a six-year break, mainly due to the coronavirus – and in the year of its 125th anniversary – Miele is back at the world's most important kitchen trade fair, Eurocucina in Milan. On almost 1000 square meters, the company presents a brand and product presentation that has never been seen before. Under the motto 'The Pulse of Every Kitchen', visitors will embark on an inspiring journey. The key content: Two new colour schemes and digital features for comfortable and sustainable living.
Arriving at Miele, guests first pass through the 'Ignition Gate' with its fascinating light installations and embark on a journey through the three core themes: 125 years of Miele, smart home and sustainability. From there, visitors reach the heart of the exhibition stand. Here, the Gütersloh-based domestic appliance pioneer will not only be presenting its new Pearl Beige and Obsidian Black matt colour schemes, but also its latest Smart Home highlights. These offer even more convenience, indulgence and sustainability in the kitchen. Both are embedded in an atmospheric ambience and an unprecedented stand creation – with a minimalist design and digital, interactive elements to inspire guests. The stand design shows that Miele products can be integrated into almost any environment and provides inspiration for individual design options.
The latest innovations for the networked home are presented by Miele on large animated LED screens. Whether it's more convenient cooking with guaranteed success, avoiding food waste or energy-saving user behaviour: Miele's built-in appliances offer unique solutions for all these topics. Examples include MealSync and Smart Food ID for the best results – and the Consumption Dashboard, for maximum transparency of user behaviour and its impact on the consumption of electricity and water.
Focus on elegant design and sustainability
Sustainability in a completely different way is made possible by the new basket design of Miele dishwashers – for example, with the option of safely storing reusable straws and returnable bottles.
Miele is also presenting a new generation of extractor hoods in the ceiling fan and head-free designs. The former blend particularly harmoniously into open plan cooking and living areas, scoring points with a new lighting concept and almost flush installation. In contrast, the headroom hoods offer taller people in particular more freedom of movement when cooking, with an even more compact design and additional colour options in concrete look or patina bronze look.
More information:
Miele
www.miele.de