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Roca tells the story of the cycle of renewal at the heart of sustainability at Milan Design Week

The world's first electric tunnel kiln for the production of sanitaryware ceramics is on display by Roca at Milan Design Week. Designed by Mario Cucinella Architects, the installation embodies the principles of circularity and decarbonisation in the ceramics industry. It has been designed with positive environmental impact in mind.

Reaching a height of 4.5 metres, a semi-circular backdrop of modular ceramic elements tells the story of the cycle of renewal at the heart of sustainability. Composed of 1200 uniquely coloured 3D-printed ceramic blocks, the installation's nuanced colour gradient and shape serve as visual metaphors, representing the progressive operating temperatures of the ceramic firing process. Each meticulously crafted block is embedded with details which illustrate the precise temperature required at each stage of production to ensure the highest quality ceramic products.

This design masterpiece blends effortlessly into the courtyard of the University of Milan, offering a range of spatial and functional possibilities. More than just visually appealing, these versatile blocks become part of the narrative, transforming into inviting seating areas encouraging visitors to unwind, engage in conversation, and socialise in a dynamic space.

More information:
Roca
www.roca.com

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