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Dutch company Stoov makes its first move outside of Europe

Stoov has recently launched its webshop in Australia, making its heating cushions and blankets available outside of Europe for the first time. Sales are conducted through its own e-commerce channels. Teun van Leijsen, the founder, announced on LinkedIn that Stoov is involving local entrepreneurs in this move, with Duco van Breemen setting up the e-commerce network.

In addition to the Netherlands and Australia, Stoov is also active online in Germany, France, Belgium, Denmark, and Spain. The brand has also focused on wholesale for the past year and a half, working with partners such as the KaDeWe Group in Germany and de Bijenkorf in the Netherlands.

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