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POINT celebrates Mediterranean Spirit with innovative design at Salone del Mobile 2024

POINT returns to Salone del Mobile in Milan to unveil its latest avant-garde collections that blends together artisanal craftsmanship and sustainability, encapsulated within a space infused with the spirit of the Mediterranean, showcasing the latest collaborations with esteemed designers such as Mario Ruiz , Gabriel Teixidó, Meneghello Paolelli or Christophe Pillet.

POINT's 200-square-meter stand (Hall 14, B23) emerges as a testament to design that transcends time. Crafted in collaboration with the visionary architect Héctor Ruiz Velázquez, this space is an homage to the culture, traditions, and art of living that the Mediterranean embodies.

"The Salone del Mobile is not merely an exhibition for POINT but a platform where our Spanish heritage in design dialogues with the world. It´s here where we have been fortifying professional relationships across diverse and demanding markets, from the United States to the Middle East and Europe, securing top projects with prestigious partners such as Four Seasons, W Hotels, Shangri-La, The Langham, and Hyatt Regency. Our success is a testament to our exceptional craftsmanship, our keenness for innovation, our homage to the Mediterranean ethos and the passion and ingenuity of our designers." explains Juan Pons, CEO and fourth-generation member of this familyowned company founded in 1920.

The Essence of the Mediterranean Enlivened
Envisioned by the acclaimed architect Héctor Ruiz Velázquez, a maestro of organic forms with a distinguished international portfolio, our stand at Salone del Mobile merges craftsmanship and innovation. An intricate handwoven wooden wall guides visitors through a journey of discovery to explore our collections. Culminating at the heart of the space, a courtyard garden emerges as an emblematic lounge—an alluring oasis designed for connection and repose. The stand's curvilinear design not only echoes the venerable craft of furniture making but also celebrates POINT's heritage. It is a homage to the Mediterranean ethos, shaping zones that are welcoming and intimate, inviting a respite from the fair's bustle. Here, POINT beckons the visitor to a multi-sensory experience, a tranquil path that evokes the essence of open-air living intrinsic to the Iberian landscape and the ambiance of the natural settings that embrace POINT's creations.

A Century of Craft Meeting the Avant-Garde of Tomorrow
The history of POINT began more than 100 years ago at the hands of master craftsman José Pons Pedro. Four generations later, this family business has transformed its legacy into an international brand, synonymous with the best design, research and savoir faire. Its more than 300 products, signed by great national and international designers, can be found all over the world.

One of the values that define POINT's identity is its firm commitment to sustainability. Its production plant is energy self-sufficient, thanks to the solar panels installed at its headquarters. In addition, its collections are made following the main guidelines of responsible consumption, using recyclable materials and wood from controlled logging forests. For the new Kubik collection, for example, the firm developed a new 100% recyclable material similar in appearance to teak: TechTeak. It requires no maintenance, has low liquid absorption and is highly resistant to impact.

More information:
POINT Outdoor Living
[email protected]

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