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Swiss brand V-ZUG makes its mark in Milan

Swiss brand V-ZUG makes its mark in Milan. During the Salone del Mobile, the company showcases its vision on contemporary kitchen technology and design in the brand-new (and first Italian) V-ZUG Studio. Through a unique installation – a collaboration between V-ZUG, architect Elisa Ossino, and HENRYTIMI – and an accompanying capsule collection, the relationship between innovation and natural materials is revealed. As if that wasn't enough, the Swiss kitchen brand organizes a series of engaging panel discussions with Monocle and unveils two striking novelties.

Opening V-ZUG Studio in Milan
Piazza San Marco 4
Following global openings of V-ZUG Studios in Paris, London, Berlin, Vienna, Sydney, and Singapore, Milan is next. At Piazza San Marco, in the heart of the design city, the brand opens its first Italian flagship store. The brand-new V-ZUG Studio is designed according to V-ZUG's identity, embodying a fine balance between modernity and timelessness. During the Salone festivities, visitors will experience artworks, conceived and created by renowned (interior) architect Elisa Ossino and artist HENRYTIMI, known for his sculpture work and use of natural materials.

Elisa Ossino x HENRYTIMI: Time and Matter
Pinacoteca di Brera, Sala della Passione, Via Brera 28
This same collaboration also takes shape in the unique exhibition 'Time and Matter'. In a dialogue, Ossino and HENRYTIMI explore the connection between human design and engagement with natural materials. Artist Stefano Rovedo also makes a cameo in the installation through a video work. From 'Time and Matter', a unique capsule collection emerges that embodies the same message and combines modern technology and innovation with established knowledge.

V-ZUG x Monocle Talks|
Pinacoteca di Brera, Sala Lettura, Via Brera 28
In this edition of Milan Design Week, V-ZUG and Monocle host a series of engaging panel discussions exploring the relationship between humans and technology. Key figures from the industry engage in conversation, moderated by editorial director Tyler Brûlé, editor-in-chief Andrew Tuck, and design editor Nic Monisse. Join us for an enriching morning program and enjoy delicious coffee and pastries afterwards.

New at V-ZUG
The novelties of V-ZUG are also spotlighted during Salone del Mobile. Visit the brand-new V-ZUG Studio and discover the 'CombiSteamer V6000 Grand'. This extra-large steam oven combines the benefits of steam with evenly distributed hot air and a grill. Additionally, both in the V-ZUG Studio and at the second location, you can admire the recent AdoraDish V4000 dishwasher: an intelligent device with various powerful programs to always ensure an optimal dishwashing result.

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