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Preview of Zanat's product launch in Milan and the new design collaboration with Naoto Fukasawa

Zanat is back in Milan. The Yugoslavia Museum in Belgrade, where the new collection was photographed, is an architectural gem in Southeast Europe. For Zanat, it is of particular significance because it houses a hand-carved casket made by the father of the current CEO, Orhan Niksic, in 1978 on the occasion of the last visit of Yugoslav President Tito to Sarajevo. There is a photo in the Zanat Woodcarving Museum showing Tito receiving the casket. However, the whereabouts of the casket were unclear until it was recently rediscovered in the depths of the archives of the Yugoslavia Museum. Therefore, it is no coincidence that Zanat chose this historic location for the photoshoot of the latest products.

Divan Bed, designed by Michele De Lucchi.

In February, the Zanat team returned to this vibrant city to photograph an impressive collection of new products, which are set to be unveiled in April at the Salone Del Mobile in Milan. It has been a century since the furniture handcrafted by Orhan Nikic's grandfather found a home among the influential residents of Belgrade. Several museums in Belgrade preserve the specially crafted furniture pieces and furnishings as heirlooms, and numerous pieces of furniture are still in use even after a century.

The Zanat product launch in Milan this year is remarkable not only for the number but especially for the quality and innovative content of the new products. This year, Zanat will exhibit in Hall 24 alongside leading international design brands. The stand, designed by Emir Salkic of Normal Arhitektura, will reflect both the character of Zanat and the unique manufacturing capabilities of the brand.

Zanat presents a collection of no less than twelve new products developed in collaboration with renowned design partners, reviving the woodcarving heritage of the brand. In addition to the designers with whom Zanat has been working for years, a new collaboration with the prominent Japanese designer Naoto Fukasawa will also be presented in Milan, resulting not only in a great collection but also in a film about Naoto's first visit to Zanat, the design dialogues, and the emerging friendship.


Genkan, designed by Naoto Fukasawa.

More information:
Zanat
[email protected]
www.zanat.org

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