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Trends Up West is on course for a record with a new concept

It is already clear: the first all-year edition of Trends Up West will start from June 29th to July 1st, 2024 with a record number of participants. The three organisers Willo Blome (blomus), Florian Burghard (Sompex) and Marco Hübecker (fleur ami) are currently expecting more than 220 exhibitors and brands at the Böhler area in Düsseldorf. This means that the sixth edition of the Trend Show clearly tops the previous five seasonal editions in terms of exhibitor offerings.

'The positive feedback on our repositioning shows that the decision to establish a leading event for the West is the right one,' says Willo Blome on behalf of the trio of organisers. Well-known names such as ASA Selection, Bloomingville, Brabantia, G. Wurm, Giftcompany, Glaskoch, IHR, Le Creuset, Lurch, Pad Home Design Concept, räder, Soxs and Vosteen have already confirmed their participation.

The most important change for Trends Up West is that two halls will be played in early summer, which creates an even more spacious atmosphere. This also means that there is still a place available on the Bohler area for those who decide at short notice before the Trends Up West team starts dividing up the hall at the beginning of next week.

On Saturday, the exhibition will be open until the evening for busy dealers who can only come later in the day, so that trade visitors will still have the opportunity to tour the halls after to take part in the get-together (Saturday+).

The services ensure a carefree event experience: The offer includes free parking, varied catering, moderate admission prices and digital visitor registration, which is so uncomplicated that guests can easily register on site.

The project manager Christian Kasch will continue to intensify visitor marketing in the coming weeks until the start of Trends Up West: 'Every specialist shop, every retailer in North Rhine-Westphalia and beyond must find out how unique Trends Up West is and that it is Trade can provide important impetus in these times. Trends Up West is an ordering event with charm and trend factor.'

For retailers, the new date in early summer allows them to get to grips with the ranges for 2025 at an early stage. The brands from the areas of lifestyle, living and kitchen accessories, cookware, table settings, candles, lights, home textiles, stationery, gift items, toys, small electrical appliances, fashion as well as food and gourmet enable a diverse range mix for GPK specialist retailers, concept stores, Furniture retailers, department stores, kitchen specialist shops, internet pure players, but also for interior designers and object designers.

The trade audience will also be able to make exciting discoveries in the "Newcomer Spaces": Due to the high demand for smaller spaces (10 sqm) for lower budgets, the organisers have developed a concept for start-ups and newcomers that is in great demand. 'We are particularly pleased about this because we recognised a need in the industry with the format and found a good solution that increases the attractiveness of the overall event,' says Kasch.

With this set-up, Trends Up West is now strengthening its visitor appeal as far as Benelux to make it clear that there is no comparable event in Germany in which work and life merge in such a pleasant way.

More information:
Trends Up West
Christian Kasch

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