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Trends Up West underscored its distinctive character as a boutique fair

The intense storm over Düsseldorf on Saturday evening charged the TRENDS UP WEST with a lot of energy for the rest of the event. On Sunday and Monday, merchants flocked to the Areal Böhler, ensuring a successful first full-year edition of the trend show in the West.

"We are delighted because the TRENDS UP WEST remains unique, especially as a full-year edition. Despite the tense consumer atmosphere in the market, there was a positive mood in both halls. Exhibitors and merchants form a community because they enjoy doing business together here," explained Willo Blome (blomus) on behalf of the organiser trio with Florian Burghard (sompex) and Marco Hübecker (fleur ami).

Willo Blome (left) with Florian Burghard (right).

With 240 brands, TRENDS UP WEST underscored its distinctive character as a boutique fair: High-quality products from all consumer goods sectors were on display, including many lovingly crafted manufactured goods. New products for 2025 were showcased here for the first time, as TRENDS UP WEST has positioned itself as the number one consumer goods fair in the second half of the year. Merchants, interior designers, and press representatives made numerous exciting discoveries, many of which were shared on social networks. Overall, posts related to TRENDS UP WEST reached more than 300,000 impressions, and the account now has over 2,000 followers.

Even though the consumer mood in Germany is still characterised by nervousness, business in the Alte Schmiedehalle and Kaltstahlhalle was good. Many merchants were inspired to place orders by the diverse and curated product selection. After a slow Saturday—due to the hot weather, the presence of many smaller merchants in their stores, and the Euro Championship games—TRENDS UP WEST accelerated on Sunday morning, and Monday was also very well attended. More than 3,000 guests attended the 6th edition of the trend show in the West, 1,000 more professional visitors than at the spring edition of 2023.

"We are aware that the biggest challenge is not the exhibitor portfolio because that is top-notch. We need to establish TRENDS UP WEST as a fixture among merchants in the West and beyond. That's why we've intensified our visitor marketing activities—on social networks, with newsletters, media collaborations, and personal contacts—and we could now see that this commitment is bearing fruit, as we welcomed many guests to TRENDS UP WEST for the first time," reports Project Manager Christian Kasch. Those who could not be present in person can at least take a virtual tour.

Many brands like Design Letters, Fred loves Irma, Luna Via, and T.Tolein were represented at TRENDS UP WEST for the first time this year. The many small start-ups and manufacturers offer trading customers new, high-quality surprises for their assortments in the segments of Home Decor, Cook & Eat, Gift & Paper, and Outdoor Living. Well-known large brands like Giftcompany, Good Old Friends, Räder, and Pad form the basis for the product range.

Many companies that initially wanted to wait and see how TRENDS UP WEST would fare as a full-year event have already signalled their participation for 2025. The signs indicate that the last weekend in June before the summer holidays will establish itself as a fixed date in the retail calendar—so from June 28 to 30, 2025, it's once again: TRENDS UP WEST.

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Trends Up West

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