Wayfair has reported a 7.4% increase in first quarter sales, reaching $2.9bn for the period ending 31 March 2026, as the company continues to gain market share in a volatile home furnishings environment.
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Growth was primarily driven by its core US business, where revenue rose 7.5% to $2.6bn. International sales also improved, increasing 6% to $319m. Gross profit totalled $880m, representing 30% of total net revenue.
Despite the top-line gains, Wayfair posted a net loss of $105m. However, profitability metrics showed improvement, with Non-GAAP adjusted EBITDA reaching $151m, reflecting a 5.2% margin, its strongest first-quarter performance in five years.
Customer engagement also edged higher. Active customers increased by 1.4% to 21.4 million, while average order value rose to $312, up from $301 in the same period last year.
CEO Niraj Shah highlighted the company's ability to outperform the broader category, describing the start of the year as "choppy" for the home furnishings market. He noted that Wayfair exceeded category performance by a high single-digit margin, supported by continued investment in logistics, technology and its customer offering.
Looking ahead, the company aims to convert revenue growth into stronger EBITDA performance while managing debt maturities and capital allocation. Wayfair also emphasised accelerating share gains, positioning its scale and infrastructure as key competitive advantages.
The results reflect a broader trend in the sector, where large, digitally enabled players are capturing share despite uneven consumer demand and ongoing macroeconomic pressures.
Source: www.bigfurnituregroup.com
