Ashley Furniture has strengthened its presence in the Philippines with the opening of a new showroom in Parañaque City, marking the brand's 13th store in the country.
The new 4,650 sq ft facility was officially unveiled on 4 April 2026 by local franchise partner Bedscape Corp.. Located on the fourth floor of Ayala Malls Manila Bay, the store adds to Bedscape's growing regional network, where it already operates 12 other Ashley locations.
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George Lorenzana, co-owner and managing director of Bedscape Corp., said pre-opening response had been strong and that the business looks forward to serving the Manila Bay community while continuing to build trust and loyalty around the Ashley brand.
The new branch introduces Ashley's 7.0 showroom concept, designed to improve the customer journey through clearer layouts and stronger style segmentation. Shoppers can browse fully styled room settings enhanced with lighting, rugs and wall décor.
Product categories include bedroom, dining, upholstery, leather seating, occasional furniture, home office, youth bedroom collections, recliners, mattresses and accessories.
The showroom also features a dedicated bedding gallery showcasing Ashley Sleep and Nectar products.
Ashley Furniture, one of the world's best-selling home furnishing brands, currently operates in more than 75 countries worldwide. The latest opening reflects continued international expansion and demand for branded furniture retail formats across Southeast Asia.
Source: www.hfbusiness.com
