2025 proved to be a defining year for the design and interior industry. Innovation in retail experiences, evolving trade fair dynamics, and strategic decisions around production and expansion reshaped how brands connect with both professionals and consumers. Across the year, industry leaders shared valuable insights into how sustainability, technology and changing expectations are creating both new opportunities and fresh challenges.
With that in mind, we kick off our countdown of the Top 10 Interviews of 2025; conversations that captured the attention of design professionals worldwide and reflected the key themes shaping the industry today.
10. 'Maison&Objet was a good fair, but there were less professionals than in previous years'
© Chairs & More
At the heart of Paris's Maison&Objet 2025, Marco Roseano of Chairs & More observed a significant change: while the fair maintained good attendance, there was a noticeable decline in industry professionals compared to previous years. This shift prompts questions about the evolving role of traditional trade fairs in a digital and post-pandemic world, and whether new formats will emerge to better serve the design community. Roseano also reflected on the challenges faced by exhibitors in balancing the costs of attending with the tangible benefits, signaling a possible reassessment of trade show strategies going forward. The interview encapsulates a broader industry debate on how to keep trade fairs relevant in an increasingly virtual marketplace.
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9. 'Many have relocated their production to countries with low-cost labour, we have chosen a different path'
© House of Finn Juhl Founders Ivan Hansen (left) and Hans Henrik Sørensen (right)
In an insightful conversation, Ivan Hansen and Hans Henrik Sørensen from House of Finn Juhl explained their commitment to preserving local craftsmanship and production in Denmark, resisting the trend of outsourcing to low-cost countries. Their approach champions quality, heritage, and sustainability, highlighting how authenticity and traditional methods still have a strong place in today's competitive landscape. The duo described the challenges of maintaining high manufacturing standards while competing against cheaper imports, yet they emphasize the value their customers place on genuine craftsmanship. This interview underscores a growing consumer demand for ethically produced, locally made furniture that supports regional economies and reduces environmental impact.
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8. House Nordic sets new records for their company at Maison&Objet in Paris
© House Nordic
Henrik Jørgensen and the House Nordic team shared their remarkable success at Maison&Objet, setting new company records. Their ability to blend Nordic design principles with innovative approaches attracted increased international attention, underscoring the importance of strategic branding and strong client relationships in expanding global reach. The interview highlighted how House Nordic leveraged sustainability and timeless aesthetics to resonate with modern buyers seeking both style and substance. Jørgensen also touched on plans for further expansion into emerging markets, indicating confidence in the brand's future despite economic uncertainties.
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The first three interviews in our countdown reveal an industry in transition; questioning established formats, reaffirming the value of craftsmanship, and finding new ways to succeed on an international stage. Together, they paint a picture of a sector that is adapting while staying true to its core values.
Tomorrow, we continue our countdown with interviews ranked 7 to 4, where innovation takes centre stage; from smart product solutions and modular living concepts to international expansion and a critical rethink of the role of trade fairs. Stay tuned for the next chapter.
