Furniture retailer Jysk, formerly known as Dänisches Bettenlager, plans to open 15 new stores in Austria by 2027, expanding its network to 108 branches. The company has benefited from the bankruptcy of Kika/Leiner, which withdrew from the market in January 2025, and reported a 12.6 percent sales increase in the past fiscal year.
© Krzysztof Bubel | Dreamstime
Jysk Austria CEO Sandor Szimeiszter highlighted Vienna, Graz, Linz and Innsbruck as key growth markets, noting that Vienna remains underdeveloped compared with Budapest. Internationally, the retailer opened 148 new stores in 2024/25 and achieved sales of €6.2 billion, an 11.8 percent rise. In Austria, its strongest categories are furniture (20.2 percent of sales), mattresses (18.9 percent) and garden products (16.1 percent).
Despite this growth, Szimeiszter criticised the high concentration of Austria's furniture market, where the XXXLutz Group and Ikea dominate. According to Regiodata, XXXLutz controlled 36 percent of the German market at the end of 2024, followed by Ikea with nearly 20 percent. Jysk held only 3 percent, though its share has grown since Kika/Leiner's collapse. Szimeiszter described Lutz's scale as "unusual" and warned of the risks posed by such dominance.
Source: www.kleinezeitung.at
