Villeroy & Boch has launched a new 560 sqm showroom for bathrooms and wellness at its headquarters in Mettlach. The space showcases products and designs from both Villeroy & Boch and Ideal Standard, aiming to inspire architects, designers, bathroom professionals, and consumers alike.
© Villeroy & Boch
The showroom blends modern architectural forms with natural materials, reflecting the company's vision of the bathroom as a living space, a retreat and a personal design statement. Villeroy & Boch highlights its reputation for high-quality ceramics and innovative design, while Ideal Standard contributes expertise in fittings, shower solutions, and project management.
Sven Ullrich, Executive Vice President Marketing, R&D, and Product Management, described the showroom as "much more than an exhibition," stating it unites the company's heritage with its future ambitions. He added that the space offers customers inspiration through new ideas, materials, colours, and innovative products, alongside personalised consultations.
This launch follows a strong growth trajectory for Villeroy & Boch, which recorded a 57.6% sales increase in 2024, driven partly by the acquisition of Ideal Standard. The new showroom underscores the company's commitment to advancing bathroom design and delivering high-quality brand experiences.
Source: www.moebelmarkt.de