Africa's furniture and interiors scene is having a moment, and Europe is starting to pay attention. A new generation of African design-led brands is scaling fast, shaping local markets and signalling global potential.
© Fajar Kurniawan | Dreamstime
Morocco's retail heavyweight Kitéa leads the pack with its accessible, design-forward collections, operating across 17 countries and recently expanding into Central and West Africa. Meanwhile, Nigerian trailblazer Taeillo is shaking up the sector with its Afrocentric aesthetic and digital-first business model, selling bold, locally crafted pieces direct to consumers, often via Instagram.
South African giant Steinhoff International, despite past turbulence, is regaining footing through its retail arm, the JD Group, which owns household names like Russells and Bradlows. With a broad furniture offering and retail infrastructure, it's reinforcing its influence across the continent.
Shoprite Holdings, Africa's largest supermarket chain, is also getting in on the interiors game. Its House & Home division is expanding, offering affordable home goods across its extensive network of stores.
With growing urban populations and a rising middle class, Africa's interiors market is one to watch. These players aren't just filling homes, they're defining the continent's design future, and potentially reshaping the global furniture conversation.
Source: www.whoownsafrica.com