Scottish furniture retailer Sterling Home has rebranded two of its longstanding stores.
© Sterling Home
Anderson & England (Elgin) and Buick Furniture (Montrose) stores have been rebranded under the Sterling Home group identity. Both stores have belonged to the group for over 20 years, and the move aims to create a more consistent brand experience across Scotland.
Euan Graham, Sterling Group director, said the rebranding is a strategic decision to meet evolving customer expectations for "consistency, convenience, and access to a broader range of quality home products." He emphasised the change is not a sale but a way to strengthen the stores' legacy and resources while maintaining their trusted community presence.
The rebrand includes refreshed signage and interiors, local campaigns to reassure customers, and promises the same teams providing familiar, personalised service, now with access to an expanded product range both in-store and online.
Source: www.bigfurnituregroup.com