Presti is an AI platform designed for home furnishing manufacturers and retailers to create high-quality product visuals without relying on traditional photography.
The output is photorealistic, with no product distortion or weird artifacts, and we've built features that are actually useful for the industry, things like reusable backgrounds, relighting, upscaling, adding props and many others. Everything is designed to be easy to use, whether you're a creative director or a marketer.
Most importantly, our roadmap is shaped with our clients. We're building Presti alongside the people who use it every day, so the product keeps evolving in ways that actually make a difference.
Looking back over the past year, what have been the major developments at Presti and in the AI space more broadly?
This past year has been a turning point. At Presti, we've onboarded over 300 furniture brands, ranging from commercial to high-end, and rolled out capabilities that were unthinkable even 12 months ago.
One of the most exciting things we've built is the ability to train AI models that actually understand a brand's visual language. If a client shares a consistent set of images we can fine-tune the AI to match that exact style. It's been a game-changer for brands that care deeply about staying on-brand across every visual.
The other major leap has been in quality. The AI model has improved so much that, when used properly, the images it generates are nearly impossible to distinguish from a real photo. And more recently, we've released video generation capabilities, which opens up a whole new set of creative possibilities.
© Presti AI
How do you foresee the adoption of AI in product photography evolving over the coming year?
'We're reaching the moment where AI-native photography is no longer a "cool experiment", it's becoming the standard. Over the next year, we expect brands to move from testing to integrating AI deeply into their visual production pipelines, especially as they realize they can control branding, reduce costs, and speed up time-to-market.
For some brands, it won't replace traditional photography entirely, but the blend will shift. For many use cases, especially eCommerce, AI will become the first choice.'
You've mentioned working with over 300 home furnishing companies. Could you elaborate on the types of brands you work with, are they mostly commercial, or do you also collaborate with more premium labels?
'It's a mix. A lot of our clients are large commercial furniture brands that need to produce visuals at scale, but we're also working with premium, design-driven companies that are very particular about how their products are presented.
What's made the difference for those more brand-sensitive clients is our ability to train AI models that reflect their exact visual style. That's what unlocked the door for them. Before, they saw AI as too generic or off-brand, but now, they're seeing that it can actually support their storytelling rather than compromise it.'
With the rise of general-purpose tools like ChatGPT, what keeps your clients loyal to Presti's more specialized offering?
'Tools like ChatGPT are incredibly powerful, but they're built to do a bit of everything. And when it comes to creating visuals for real products, that can be a problem. We've seen cases where general-purpose tools slightly alter product proportions, materials, or colors, which might not sound like a big deal, but for furniture brands, it's a customer support nightmare waiting to happen.
Our clients stay with Presti because it's made for what they actually need. They're not just looking for nice visuals, they need images that are accurate, consistent, and scalable across their entire product range. With Presti, they have full control over how their brand shows up, without having to compromise on quality or spend hours fixing things. When you're creating content at scale, that kind of reliability really matters.'
© Presti AI
There's ongoing debate around the impact of AI on creative industries. In your view, should photographers and creatives feel threatened by this shift?
'Not at all. If anything, their role is becoming more important. When anyone in a company can generate images, creative teams become the gatekeepers of brand quality, setting the tone, defining the style, and making sure everything stays consistent. In fact, many of our users are photographers or art directors themselves. They're using Presti not to "automate themselves out," but to multiply their output, experiment faster, and focus more on creative direction than logistics. Like with any major shift, the people who adapt early tend to lead the way. That's why we've put real effort into education, starting with photographers. We recently released a practical framework to help them blend traditional photography with AI and get the most out of both worlds.'
Could you share a compelling example or visual that illustrates the "before and after" transformation your clients experience using Presti?
'Absolutely, and we're grateful to one of our clients for letting us share their experience. They've become real power users of Presti. Instead of building full sets, they set up a simple studio corner in their warehouse using softboxes and reflectors for clean, diffused lighting. That's it.
From there, they feed those shots into Presti and generate high-end lifestyle visuals without ever needing to physically stage a room.'
© Presti AI
More information:
Presti AI
www.presti.ai