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Award winning designer Karim Rashid shares insights with Homa

Why design shapes the future of manufacturing

Homa, a leading OEM manufacturer, emphasises design as a strategic mindset integral to manufacturing, communication, and value creation. In their latest Design Magazine, they feature an interview with Karim Rashid, a visionary designer whose ideas closely align with Homa's approach.

© Karim Rashid

Karim highlights that 'good design can shift and change human behaviour and create new social conditions,' underscoring design's transformative power. Federico Rebaudo, General Manager at Homa Europe, explains that design thinking stands alongside food preservation and care as a core pillar of the company's mission to produce scalable yet meaningful products.

Three key lessons emerged from the conversation. First, design's relevance transcends origin: 'It is not relevant anymore where things are produced or even one's nationality.' What matters is how well products fit users' lives worldwide. Second, constraints drive creativity, as 'inspiration and innovation come out of limitations,' a principle that guides Homa's work within industrial and regulatory boundaries. Third, communication itself is design, extending beyond products to encompass customer experiences and emotional connections.

Homa's dialogue with Karim's is aimed at learning to brief better and design smarter, ultimately creating OEM products that combine efficiency with emotional intelligence.

Read the full interview with Karim Rashid by visiting Homa's page here.

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