Bensons for Beds has partnered with a British sleep tech brand to expand its mattress offering and support the move of the British brand into high street retail.
© Craig Russell | Dreamstime
The collaboration sees Simba's bestselling Hybrid range rolled out in 20 Bensons stores, while its new Earth range launches exclusively in five selected locations.
With over 175 UK stores, Bensons offers Simba the opportunity to reach customers looking to experience products in person. The partnership aligns with Simba's omnichannel retail strategy and Bensons' aim to provide "the latest and best in sleep tech" through a curated mix of in-house and established brands.
Simba, founded in 2016, has earned over 350,000 five-star reviews and more than 100 industry awards. It is recognised as the world's most five-star-reviewed mattress brand and was the UK's first sleep company to achieve B Corporation status for its commitment to ethical and sustainable practices.
The Hybrid range combines foam layers with Aerocoil micro-spring technology for comfort and breathability. The new Earth range features handcrafted British wool mattresses, reflecting Simba's focus on local sourcing and sustainability.
Backed by investor Alteri, Bensons continues to invest in its retail network and product range, with Simba's addition marking a key step in its growth strategy.
Source: www.furniturenews.net