At Interzum 2025 in Cologne, Austrian hardware manufacturer Blum showcased its expanding product range and strategic diversification into new living spaces. Under the theme "Everywhere", Blum emphasised its goal of supporting furniture makers beyond the kitchen and bathroom, addressing evolving needs in all areas of the home.
© Blum
Marketing Manager Marion Rigaud of Blum France explained that the company aims to be seen not merely as a supplier of components, but as a global partner offering comprehensive solutions. Blum, which delivers to 120 markets worldwide, highlighted innovations such as the M Blumotion 105° hinges for flat-pack furniture and Clip top Blumotion 105° for standard applications.
The stand was divided into themed zones, including "Effective Design", 'Creative Design", and "Inspirational Design'', showcasing solutions for kitchens, bathrooms, bedrooms, and living rooms. The company is extending its portfolio, now including retractable sliding doors (Pocket Systems), electric accessories, and internal fittings.
New offerings like the updated Servo-Drive system for drawers and appliances, and the Plicobox folding base developed with Egger, underline Blum's focus on both incremental and disruptive innovation. The group continues to evolve its identity from a hardware producer to a full-spectrum design partner.
Source: www.univers-habitat.eu