An international campaign featuring Brad Pitt continues into the second half of 2025, with De'Longhi launching its next phase during the F1 film premiere in New York. Instead of traditional advertising, the brand staged an immersive experience at the event's official after party.
© Sergii Figurnyi | Dreamstime
The centrepiece was a fully operational "Pit Stop" coffee bar, inspired by Formula 1 aesthetics and engineering. Key machines on display included the bold red "La Specialista Officina" designed with a Ferrari-like finish, and the "Rivelia", a compact bean-to-cup machine featuring a quick-switch bean system.
The activation was supported by a guest appearance from pilot and model Jana Heinisch, who attended as a brand ambassador. According to De'Longhi, the campaign aims to position the brand as both powerful and elegant, embodying emotion through design.
© De'Longhi
Susanne Harring, managing director for De'Longhi Germany and Austria, stated: 'Style icon meets stylish design in Ferrari red, that was exactly what we wanted to convey.' The campaign's next wave is set to launch in autumn, continuing the brand's push for global recognition through high-profile collaborations.
Source: www.moebelmarkt.de