From September 21 to 25, 2025 the Messezentrum Bad Salzuflen will open all doors, the halls 1 to 23.2 will be completely occupied. The countdown has started for a M.O.W. which as the most important European order event for high-volume furniture business will send a strong message this year in particular: "The Trade Fair is here!" This claim is both a benchmark and a motivation.
The M.OW. assumes a central role under challenging market conditions: it brings together exactly what this sector needs. With its clear profile covering all furnishing fields and sales channels the fair 2025 presents itself as a reliable compass for trade and industry – not only stationary but also digitally, for conventional full service as well as for Young Living, self-service, online, or for specialisation concepts.
© M.O.W.
Volume meets diversity
Product range and demands continue to grow: the M.O.W. consistently extends its range – in particular, regarding conventional living, with new brands, private label solutions and concepts for all settings. At the same time, the Young Living and self-service segment remain solid foundations on which new ranges and price-performance-ideas find their stage.
In 2025 special attention is given to the product ranges sleeping, upholstery, solid wood, and dining, with many innovations, further developments and unique selling points that purposefully focus on image building and differentiation in trade. Specialities, be it product-related, functional, creative or conceptional, are part of the M.O.W. DNA, thus making it indispensable for many participants.
In the middle of the market: M.O.W. as benchmark and driving force
This sector is focussing on the second half of 2025 and 2026, now it is important to be prepared. The M.O.W. offers the best platform for a new start: new product ranges, new ideas, fresh aspects regarding presentation and sale, practical tools and above all: space for meetings, discussions and exchange.
The M.O.W. organisers Bernd Schäfermeier and Maximilian Richter offer encouragement: 'Let us do this together, as the trade fair is here!' The M.O.W. is the indispensable heart of the furniture autumn, reliable, relevant and forward looking.
M.O.W. at a Glance:
Date from September 21 to 25, 2025.
Opening hours: from Sunday to Wednesday from 9 a.m. to 6 p.m., on Thursday from 9 a.m. to 4 p.m.
Messezentrum Bad Salzuflen, 17 halls, 85,000 sqm of exhibition space.
Direction to the central car park: Heerserheider Str. 2, D-32107 Bad Salzuflen.
Admission, parking, WLAN, catering in the exhibition restaurants, and shuttle service between the halls are free of charge.
Access for trade visitors only.
More information: www.mow.de