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Crafting the future of furniture one line of code at a time

Ashley Furniture CEO Todd Wanek, recipient of this year's HFA Trailblazer Award, believes artificial intelligence and robotics represent "fundamental shifts" comparable in impact to fire for early humans. In a recent interview, Wanek urged furniture retailers to embrace these technologies strategically rather than reacting to economic volatility or looming tariffs.

© Realis Art | Dreamstime

Wanek warned against short-term tactics like "beat the tariff" promotions, highlighting the dangers of overordering. Instead, he advised businesses to improve operational efficiency, focus on customer experience, and invest in innovation. 'Small retailers actually have the biggest advantage,' he said, emphasising their ability to leverage local community ties over influencer marketing.

Looking ahead, Wanek acknowledged the likelihood of slower economic growth but expressed optimism that pricing adjustments and improved execution would carry the industry forward. He also suggested future government stimulus could present new opportunities. Ultimately, he encouraged businesses to reflect and ask: 'What are we fundamentally doing to make it better?'

Wanek framed effective leadership as the ability to anticipate change, underscoring the importance of global awareness in decision-making. The interview was reviewed and edited by Furniture Today's editorial staff, with AI assistance.

Source: www.furnituretoday.com

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