The rise of artificial intelligence in sales and communication has prompted mixed responses across the interior design and furniture industries. Despite the buzzwords echoing across professional platforms: "digital transformation", "ChatGPT", "AI revolution", many businesses still rely on outdated methods, according to communications expert and business advisor Andrzej Czech.
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Czech argues that the real promise of AI lies not in flashy tools or generic content creation, but in freeing up valuable time. 'It's not about generating content, but about freeing up time,' he says. He believes AI's true strength is its ability to handle repetitive tasks like research, database searches, and material preparation, allowing professionals to focus on human-centred priorities like building relationships and understanding client needs.
In a workshop example, Czech demonstrated that contact details for key industry players could be sourced in minutes using AI, a task that would traditionally take days. However, he warns that AI cannot replicate authentic brand stories rooted in real experiences. 'The absurdity is that we have the tools that could free up time to tell these authentic stories, but instead we produce bland pulp.'
He emphasises that the human element: intuition, empathy, and storytelling. These remain irreplaceable. AI should be viewed as a supportive tool, not a replacement. 'AI doesn't create value on its own, it frees up people's time to create value where they are indispensable.'
Czech concludes that the question is no longer whether to adopt AI, but how to do so wisely, without compromising the craftsmanship and authenticity that define the furniture and design sectors. In a world increasingly dominated by automation, it is human connection that still drives trust and long-term success.
Source: www.biznes.meble.pl